10 Mass Email Marketing Tips and Strategy

Email Marketing is one of the best methods to drive traffic and increase your sales. You may have read that Money is in the list but if you don't have a list , how are you going to make money out of it. Internet Marketers always pay more emphasis on creating a list i.e. collecting emails from people who visit your website. By this way, you don't loose your visitor. Once he signs up you can send emails regarding your website posts or an email related to your product.

Email marketing tips

People make this mistake and realize this afterwards.You need to engage your visitors and get them subscribed to your websites.If you use your email list properly , then you gonna make a whole lot of money out of it. Have you heard about John Chow or ShoeMoney maker or the Problogger? The reason they are popular and famous because they interact with people a lot. They have big email list may be in lakh. They send emails to their subscribers to keep them engaged. It results in traffic increase as well as sales.

Here are some of the tips and strategies to increase your Subscribers and gain their trust:-

• Make Your Visitor Feel Special - How are you going to make your visitor fee special? Any idea? You can offer a free ebook related to your niche on the website. If any body signs up with his email, they can download the book. Many websites which are driving a ton of traffic offer a free ebook which you can get only when you sign up. So, make a ebook, it need not be too many pages.However it should be too the point and useful to the visitor.
• Divide Your Email list - When people visit your website, they sign up for different reasons that you don't know. Some may sign up for blogging, some may sign up making money, some for tips and tricks. Now if you will sent an email regarding marketing to all of them, only few of them will open it. Aweber is one of the email services that provides segment in your emails. It allows people to choose their topic of interest. Through this you can send more targeted emails to your subscribers.
• Always Use an Autoresponder- Autoresponders is a feature which is found in the email provider that you choose like Aweber. In this feature, you can set a series of emails that you want to send to your subscribers once they sign up. You can also set the time and duration of the auto responder.
• Send Valuable Information- Using autoresponder you can send valuable information. Don't just send random emails to your subscribers. You can send a series of related valuable information and tips so that your subscribers are always engaged. 
• Selling Limit- You can send emails regarding your products. Internet marketers are making a lot of money like this. But you need to set a limit for your selling emails. Make it minimum so that the purchasing rate should be higher. When you send a number of emails regarding product , people get frustated and they start looking for unsubscribe button.
• Minimum use of Images- It is said that for an effective email marketing , images should not be used very often. Email is all about message that you want to convey. Use images to enhance your email.
• Make it Easy to Scan- People like to read short and concise content. If you write a very big email, they are not going to read it. Make it short and sweet. It's easy to scan and look for information if you are writing it in a limited number of words.
• Sending Test Emails- Test emails are necessary to be sent so that you can see how it's going to look in the hotmail viewer or gmail viewer before sending it the main list of subscribers.
• Ask Users to Add you to their Contact list - Once users Add you to their contact list, you email will never go to the spam folder of the subscriber.
• Unsubscribe Option - Make it easy to unsubscribe. Because if subscriber want to subscribe, they look for option and if they don't find out. They simply click on spam. This way , it affects you credibility with your email provider and also in the future.

These bulk email marketing tips and tricks will allow you to become more engaged with your subscribers. There are many software for email marketing. But they don't serve the purpose as their email directly go to spam folder. So don't believe in those software. Review the above points. The more you learn, the more you know how to use marketing the email subscriber list.

Subscriber to the email list to get more tips on making a list of subscribers.